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W-Biz Insight FAQ

Frequently Asked Questions

1. What is W-Biz Insight?

2. Why should I participate?

3. How can I participate?

4. How often will I be asked to participate in a survey?  How much time will each study take?

5. What are the criteria for participation? Can men business owners participate?

6. Can I be paid for participating?

7. How will the research be used?

8. Are my specific responses going to be made available online?

9. How representative of the population of women business owners will the panel be?

10. How can I sponsor research?

11. I have one or two questions I would like included in a study.  How can I do this?




1. What is W-Biz Insight?

W-Biz Insight is the first national, online, representative research panel of women business owners, providing actionable insight to decision makers, policy makers, marketers, and women business owners worldwide.  W-Biz Insight amplifies the voices of this nation’s 10.4 million women business owners.

2. Why should I participate?

The panel is an opportunity to make your voice heard on critical issues for women business owners and to alter perceptions about the economic viability and progress of women-owned enterprises.

Moreover, our research panel helps you gain peer insight and track trends through the reports you will have full access to as a panel member.

3. How can I participate?

If you are a woman business owner over the age of 18 and own 25 percent or more of a company, large or small, then we need your insights and opinions.  Join our research panel by going to the panel website (www.w-bizinsight.org) and filling out a short short participant profile about you and your business.  It should only take about 10 minutes and at the conclusion you will be sent a link via email confirming your registration as a panelist.

4. How often will I be asked to participate in a study?  How much time will each study take?

Once registered as a panelist, you will be offered the opportunity to participate in studies for which you meet the criteria, i.e., the study requires that the company be located in California.  Generally speaking, we hope that you will participate in a minimum of four studies per year.  Each study takes no more than 15 minutes to complete.

5. What are the criteria for participation?  Can men business owners participate?

All members of the W-Biz Insight panel must be women over the age of 18 who own 25 percent or more of a business.  The business can be located anywhere in the world and be at any revenue level.

As part of the registration process, we will ask you a few basic questions about your business to help us categorize our panelists in ways that facilitate our research.  Information collected from you at any point in your tenure as a panelist – either through the initial questionnaire or through your responses to a study – is protected vigorously.  We promise to use the information you provide only in aggregate for legitimate research purposes.  Click here for our privacy policy.

Men business owners are not being invited to join the panel at this time.  This criterion does not eliminate women who own 25 percent or more of a business that also has men owners.

6. Can I be paid for participating?

No.  The Center for Women's Business Research is a non-profit research organization.  To protect the integrity of our research results, the Center does not compensate panel members for participation.

7. How will the research be used?

Participants will contribute to the creation of an ongoing body of knowledge that can respond to emerging trends and will inform programs and policies that support all women business owners.  The Center’s research on women business owners and their enterprises has historically focused on the following areas:

-Capital and financing

-Business ownership over life stages

-Diversity

-High performing businesses (over $1M)

-Decision making

With this new online research panel, the Center will strengthen its ability to provide actionable knowledge about relevant issues for women business owners.  The Center will be able to cut down on time required for primary research in key issue areas; increase the representation in our research of all segments of women business owners – including those with higher revenue businesses; and expand the types of research that can be done.

While the Center is not a market research organization, occasionally surveys will have questions from our sponsors about products and services, as well as buying decisions.  Participation in any study is always at the discretion of the panelist and participants may opt out at any point in the process of responding to a survey.

8. Are my specific responses going to be made available online?

No.  We protect your personal information vigorously and will never disclose to external parties any individually identifying information about our panelists – either online or in print.  We promise to use the information you provide only in aggregate for legitimate research purposes. Click here for our privacy policy.

We also promise not to share the list of our research panelists with sponsors or other external parties.

9. How representative of the population of women business owners will the panel be?

As part of the registration process, prospective panelists are asked several demographic questions about themselves and about their business through a profiling questionnaire.  If representation in certain categories is determined to be too low, i.e., revenue level, number of employees, age of business owner, etc…, we will focus targeted recruiting efforts on that category to ensure representation.

10. How can I sponsor research?

The Center for Women's Business Research is a non-profit organization and relies on corporate sponsorships and other external funding to sustain its efforts.  We welcome new sponsors and invite you to contact our marketing and communications project manager, Leslie Figueroa, directly regarding sponsorship opportunities.  She can be reached at lfigueroa@womensbusinessresearch.org, or at (703) 638-3060, ext.725.

11. I have one or two questions I would like included in a study.  How can I do this?

The Center for Women's Business Research will conduct periodic omnibus surveys in which you can include non-related or sponsor-specific questions.  The cost varies based on requirements.  Please contact Leslie Figueroa directly to explore omnibus survey opportunities at lfigueroa@womensbusinessresearch.org, or at (703) 638-3060, ext.725.